Music promo - Yownes
I get the chance to work in the music industry by collaborating with Yownes, an emerging R&B artist.
Each project starts with a concept inspired by his music, shaped through photography and refined in post-production to create a striking image that captures their identity and artistic essence.
01 - The starting idea
Every project starts with a clear concept and a specific vision. When I work with Yownes, I am handed an idea that often stems from musical suggestions or the message the artist wants to convey with their new single.
The initial idea may be abstract, related to emotions or mental images, or more concrete, such as a visual theme, scene, or cultural reference. My job is to translate this idea into a powerful and iconic image.
02 - Photography
Once the concept is clear, the next step is the photo shoot. I collaborate with Yownes to develop the visual style that will best reflect the identity of the music project.
This is a very creative phase, where we work on defining the artistic direction of the photography: the expression, the pose, the use of props or aesthetic details that can reinforce the message. Each element is designed to be an integral part of the visual narrative of the work.
03 - Graphic production
With the picture made, we move on to the post-production stage and the actual graphic creation.
Here, I intervene technically and creatively, refining the image and giving it a unique touch that makes it instantly recognizable. This involves harmonizing everything: the choice of font, the inclusion of graphic elements or visual effects, color correction, and the creation of a visual balance that respects both the identity of Yownes and consistency with the initial concept.
The end result must be an image that not only catches the eye, but also perfectly represents the mood of the music and the essence of the artist.
